TOURISM ROLES AND ECONOMIC VALUE

Singapore Biennale 2008, lasting a period of more than two months, have attracted numerous visitors, whether locals or foreigners, to this event. According to ChannelNewsAsia.com, a total of 505,200 visitors were being attracted to attend the event.

Place Marketing

One of the positive impacts of this event would be creating positive images of Singapore. Through this event, Singapore would be known not only as a little red dot on a map, but a little red dot which is also rich in art and culture. Investors would thus be attracted to invest in Singapore.

By having this event, it could create jobs for people temporary as a significant amount of manpower is needed to run this event.

Catalyst and Tourist Attraction

Some foreigners came especially for this event and thus increased the tourist arrivals during the period of exhibition. As foreigners travel on a leisure trip, they would stay in Singapore for a few days. During their course of stay, they would stay in hotels for their accommodation. Therefore, this would generate higher occupy rate of hotels in Singapore and thus help boost the economy.

In addition, some tourists might lengthen their stay and this increases their spending in Singapore. Other than visiting this art exhibition, tourists would travel around Singapore to visit her attractions. Tourist's attractions and Food and Beverage Industry would thus benefit from this event.

Furthermore, as the exhibition is in the heart of the city, visitors would be able to visit iconic landmarks of Singapore nearby. A few of our ongoing projects would include the Integrated Resort and the new Marina Bay Financial. Through this event, it would allow us to promote our newly developing resorts and when the resort is fully constructed, foreign visitors might come back to visit Singapore and stay in our newly built resort.

Image Maker

Besides being able to bring in economic benefits to Singapore, this event is able to help Singapore gain recognition as a city famous for her art works. Through the first Singapore Biennale, Singapore gained recognition quickly by being placed on the international arts map as stated in the Singapore Biennale Guide book.

Animator

Through this event, it introduces several iconic landmarks situated in the heart of Singapore. Through collaborating with attractions like the Singapore Flyer, it would leave a deep impression in visitors and thus encourages them for repeat visits at these facilities. In addition, by enabling visitors to enjoy themselves in this event, organizing the third edition of Singapore Biennale in future would ensure a certain number of visitors just like what the first edition has created.